Additionally, poor writing may cause clients to question your firm’s capabilities to effectively handle their legal matters.Īccordingly, you want to ensure you thoroughly review a potential writer’s credentials and experience. Remember, bad or low-quality content may actually do more harm than good for your SEO strategy. Experience & Credentialsīe sure to evaluate the experience and credentials of any writer you may hire to create content for your law firm. Watch this video to learn more about creating high-quality legal content. Here are three key things to keep in mind when selecting the right writer for your practice. However, if you are taking the route of outsourcing some or all of your legal content writing, you need to thoroughly vet any writers you are considering working with. If you don’t have the time to craft your own engaging law firm website and blog content, you may be considering outsourcing some of these legal writing tasks to a freelancer or contracting with another third party. In an ideal world, lawyers would have enough time to do it all: effectively manage their caseload, run the business of their law practice, create marketing content, and the list goes on! Unfortunately, many law firms are not operating in this ideal world and many lawyers do not have the benefit of working with an in-house marketing department.Īt the same time, creating high-quality, original legal content is the backbone of a strong SEO (search engine optimization) strategy for increased visibility in Google and other search engine results. Need help creating high-quality, original legal content for your law firm website or blog? Outsourcing your content writing may make sense for you! Here are three things to keep in mind along the way.
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